Reference pricing with endogenous generic entry

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Reference pricing with endogenous generic entry.

Reference pricing intends to reduce pharmaceutical expenditures by increasing demand elasticity and stimulating generic competition. We develop a novel model where a brand-name producer competes in prices with several generics producers in a market with brand-biased and brand-neutral consumers. Comparing with coinsurance, we show that reference pricing, contrary to policy makers' intentions, di...

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In this paper we study the impact of reference pricing (RP) on entry of generic firms in the pharmaceutical market. For given prices, RP increases generic firms’expected profit, but since RP also stimulates price competition the impact on generic entry is theoretically ambiguous. In order to empirically test the effects of RP, we exploit a policy reform in Norway in 2005 that exposed a subset o...

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ژورنال

عنوان ژورنال: Journal of Health Economics

سال: 2016

ISSN: 0167-6296

DOI: 10.1016/j.jhealeco.2016.04.003